Product Manager

Duties & Responsibilities: -

1.Responsible for Marketing function and marketing strategy at country level. Plan, monitor, implement and evaluate all marketing initiatives

Growth plan and reports at country level

2.Prepare and align Annual Strategic Plan in order to achieve brand and category performance

3.Prepare management reports and analysis to track brand health performance, category performance, market share, product and pricing information and analysis

4.Work closely with Business Manager, Finance and zone marketing to track and monitor A&P spending. Allocating ATL and BTL funds effectively, monitor and evaluate the results

Marketing activities

5.Support zone marketing and execute any global research, advertising campaign, NPD and Foodservice program and event, trade event at country level as required

6.Lead country A&P program, work with creative and production house on ATL, BTL and product packaging development and implementation

7.Drive new product development at country level in line with zone NPD direction and approval procedures

8.Work closely with Business Manager and distributor’s team on BTL initiatives that include roadshows, in-store sampling, mega promotions or exclusive promotions and redemption program

9.Monitor the execution of A&P programmes to ensure the achievement of the objectives. Report key variations / gaps to the line manager regularly

Education & Experience: -

•Degree holder in Business, Marketing or related disciplines, MBA will have added advantage

•At least 6-8 years of relevant working experience, preferably from FMCG industry

•Good command of written and spoken English and Bahasa Malaysia

•Well discipline, action oriented, self-motivated, work independently, innovative

•Good analytical and strategic thinking skill with CAN-DO attitude

•Team player, excellent inter-personal skills, enthusiastic and determined to succeed ina challenging environment

•Demonstrate judgement to define category development towards company goal

•Pursue innovation and change with a mindset of continuous improvement

•Willing to travel overseas for assignment whenever required

Interested candidates, please reach out to gan@asiarecruit.com.my or 017-6700722.

Thank you.