Specialization: ADVERTISING OR MEDIA PLANNING
Job description:
Job Description Strategy & Planning - Develop and implement advertising and promotions strategies to boost brand awareness and performance.
- Craft a branding strategy to enhance the brand image.
- Create an annual plan aimed at increasing sales performance.
- Plan and manage the marketing budget, ensuring expenses stay within limits.
Operational Management - Keep accurate records of all advertising, promotions, and related expenses.
- Identify cost-saving opportunities and optimize marketing investment returns.
- Provide analytics and insights to assess marketing activities' effectiveness.
Agency & Partner Management - Coordinate with advertising, event management, and PR agencies to align plans with the corporate brand image.
- Establish standards for advertising and promotional materials.
- Build relationships with strategic and potential business partners for joint promotions and sponsorships.
Communication & Promotion - Manage strategic communication channels, including ATL, BTL, digital marketing, and OOH.
- Oversee internal communications with the Tenancy Relations team and tenants.
- Handle external communications, media, and public relations.
- Plan and secure promotional booths/spaces, aligning with the business model and corporate branding.
Campaign & Event Execution - Understand tenants' business models for successful campaign execution.
- Set and review KPIs/Targets for advertising and promotions efforts.
- Develop a loyalty program that adds value for customers.
Collaboration & Innovation - Work closely with other departments to ensure smooth execution of activities.
- Stay updated on the latest trends and digital innovations in advertising and promotions.
Creative Management - Assist in managing the Mall's creative and merchandising efforts.
- Conceptualize and implement high-standard visual displays, both inside and outside the mall, for various projects.
Collaboration & Coordination - Work with advertising agencies to visualize concepts for promotional materials.
- Coordinate with suppliers and contractors on materials, costs, and schedules for Mall decorations.
Quality & Standards - Maintain quality standards for visual displays and tenant promotions, aligning with the Company's policies and the Mall's identity.
- Oversee the inventory of visual merchandising tools, equipment, and materials.
Innovation & Support - Develop innovative ideas and creative concepts to bolster promotional efforts.
- Monitor the setup and dismantling of displays, ensuring adherence to promotional guidelines.
Quality Control - Ensure all visual displays meet the Mall's established policies, objectives, and identity standards.
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