Channel Marketing Senior Specialist

Company Background:

Our client is an established, global industrial technology leader that focuses on sustainability and provides integrated solutions for various purposes. They are currently looking for a Channel Marketing Senior Specialist to be based in Selangor.

Job Responsibilities:

Channel Strategy & Transformation

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• Drive channel transformation initiatives to optimize partner mix, coverage, and engagement models, ensuring alignment with Annual Marketing Sales Plan priorities.
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• Conduct TAM/SAM/PAM analysis to identify growth opportunities across targeted channels.
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• Conduct environmental scans to inform go-to-market plans.
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• Define and evolve channel personas, integrating digital tools, training, and incentive programs to enhance partner experience and loyalty.
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Partner Profiling & Ecosystem Development

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• Identify and prioritize high-potential partners using profiling tools and opportunity-fit models.
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• Expand the partner ecosystem by onboarding and nurturing System Integrators, OEMs, and Tier 2 Panel Builders aligned with strategic verticals (e.g., buildings, infrastructure, manufacturing).
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• Drive cross-segment synergies and upsell/cross-sell opportunities.
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Program Design & Execution

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• Design and implement channel programs that enhance partner engagement, loyalty, and performance.
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• Define commercial policies (rebates, MDF) and evolve channel personas through structured benefits.
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• Lead the deployment of scalable marketing campaigns, co-branded initiatives, and digital tools to support partner-led demand generation.
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Performance Monitoring & ROI

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• Track and analyze channel performance using KPIs and dashboards to ensure program effectiveness and partner contribution to sales.
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• Continuously refine strategies based on data insights and market feedback.
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Enablement & Experience

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• Deliver best-in-class partner experiences through tailored enablement journeys, including online learning, instructor-led sessions, and job aids.
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• Collaborate with internal stakeholders (Sales, Offer Marketing, Pricing, Commercial Excellence) to ensure alignment and execution excellence.
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Job Requirements:

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• Minimum a Degree in engineering, sales or marketing or related discipline.
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• Minimum 8 years of solid experience in channel marketing
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• Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology.
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• Proactive and contributing to the team with new initiatives to accelerate revenue
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• Strategic thinking and good interpersonal skills.
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• Fluent in English - both spoken and written.
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• Willing to work in Selangor.
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Experienced candidates are encouraged to apply online or you may email your resume to [email protected].

Only shortlisted candidates will be notified.