Assistant Manager, Marketing

Key feature of the role

Collaborate with a team of thinkers and doers, as well as a strong capacity for managing multiple tasks at one time. Expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help MHTC stay on the cutting edge. 

Role Description

• Work closely and report directly to Marketing Manager for North Asia markets in planning and delivery of effective marketing programs that achieve company objectives.
• Assist in execution a variety of marketing initiatives that drive brand awareness, expand partners and distributions networks, including the day-to-day execution across marketing campaigns, promotions, online and on-ground events.
• Focus in growing the market share in Hong Kong, exploring Japan and Korea markets and provide supports in marketing initiatives in China market as and when needed.
• Collaborate with team members to execute marketing campaigns (online and offline), leading brainstorming sessions to plan the marketing programs, strategies, and budgets.
• Meet with stakeholders to plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and targets.
• Help gather, analyse and present brand, competitor insights, trends, and report performance of marketing campaigns, gain insight, and assess against goals.
• Assist in establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Support in managing Malaysia International Referral Centre/agents/partners wherever applicable.
• Support the development and growth of the market database for remarketing purposes.
• Monitoring budget utilisation, participating in events, documenting business processes, and providing additional support.
• To assist with physical interpretation, as when required by MHTC.