Specialization: MARKETING OR BUSINESS DEVELOPMENT|
- Develop and implement annual marketing strategies and operating plans.
- Manage and develop all aspects of brand strategies: consumer insights, media, consumer and trade promotion, market research, product development, pricing, volume and operations planning, financial mix and P&L management.
- Achieve brand targets and manage marketing expenditure
- Identify market opportunities for new products and product renovation management
- Manage all elements of consumer communication relating to brand responsibilities effectively.
- Liaise and work closely with creative, media, pr, digital agencies to design & successfully execute marketing campaigns.
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