Assistant Area Sales Manager

Duties & Responsibilities:

• Develop, recommend, and gain Management approval on the annual business plans for total retail channel – detailed sales activity plan by top customers (local modern trade); sub-channels; sub-distributors and wholesalers.
• Consistent with annual plans, establish monthly and quarterly targets and continually measure progress towards these targets.
• Deploy, lead and manage execution of the approved annual business plan for retail channel via distributor branch management.
• Work closely with Marketing team to ensure a clear understanding of the marketing objectives and new product development direction to further develop the business and execution of trade plans in retail channel.
• Together with distributor branch management team, participate and responsible for negotiation of trading terms, A&P spend, service and maintain sound relationship and conduct business reviews with regional top customers (local modern trade); key sub-distributors and key wholesalers.
• Plan and ensure proper execution of promotion and trade activities.
• Lead, develop, train and manage distributor retail channel team members and merchandisers to ensure effective and efficient cycle plan/work process and execution in trade focusing on sales fundamental: basic call rate; effective call rate; repeat purchase rate; distribution; pricing; shelving; merchandising and etc.
• Evaluate results of sales fundamental and sales promotions plan and recommend, when and wherever appropriate, on changes deemed necessary.
• To plan and execute new product launches to ensure timely execution and high standard of display and shelving activation.

Job Requirements: 

Education & Experience:

• Degree in Business Studies, Marketing or related disciplines.
• 5 years of experience in FMCG sales and marketing, preferably from leading MNC or distributor environment handling MNC principal.

Experience in general trade business and distributor management

• Converse well in English. Able to converse in Mandarin or Cantonese will be an added advantage.

Requirements & Skill:

• Aggressive, result oriented and with high personal drive to succeed.
• Have strong people and negotiation skills, able to deal effectively with distributors and to execute the sales / marketing plans.
• Fluent in local languages and English.
• Willing to travel extensively.
• Computer literate.