Specialization: CORPORATE STRATEGY OR TOP MANAGEMENT
Job description:
COMPANY OVERVIEW: \n\nMalaysian brand specializing in stylish and high-quality hijabs and modest fashion for modern Muslim women. \n\n \n\nJOB RESPONBILITIES: \n\nBrand Leadership & Creative Direction \n\n\n\t- Define and uphold brand identity, tone, and storytelling across all platforms
\n\t- Approve and guide seasonal campaign directions, key visuals, and product themes
\n\t- Lead brainstorming, creative briefings, and final approvals of brand assets and communications
\n\t- Lead strategic discussions and negotiations for brand collaborations, ambassador partnerships, and special campaigns — ensuring alignment with company values and positioning
\n \n\nCross-Departmental Planning & Alignment \n\n\n\t- Create and manage integrated annual and seasonal timelines across design, production, branding, marketing, and social media
\n\t- Ensure timely product launches with campaign and production alignment
\n\t- Chair brand calendar meetings and milestone check-ins with all department managers
\n\t- Align cross-functional teams on timelines and creative direction for new launches, stores, or partnerships
\n \n\nStrategic Planning & Market Growth \n\n\n\t- Develop and implement strategies to grow brand equity, reach, and revenue
\n\t- Oversee brand expansion plans, including entry into new markets, product verticals, or demographic segments
\n\t- Work closely with the CEO and DGM to evaluate and plan for physical store expansion opportunities, including new locations, pop-ups, and regional presence
\n\t- Identify new market opportunities, product lines, or customer segments in line with modest fashion trends
\n\t- Work closely with COO, international distributors to explore strategic partnerships
\n\t- Work closely with CEO & Sales team to analyze company sales data and performance
\n \n\nPerformance & People Leadership \n\n\n\t- Collaborate with department managers (Design, Production, Brand, Marketing, Social Media) to align team KPIs with brand goals
\n\t- Provide mentorship and feedback to develop high-performing creative and strategic teams through regular performance review
\n\t- Monitor and evaluate campaign, product, and sales performance — translating insights into action
\n \n\n \n\nJOB REQUIREMENTS: \n\n\n\t- Bachelor's degree in Fashion Management, Marketing, Communications, or Business (MBA is an additional value)
\n\t- Minimum 8 years of experience in brand-building roles, preferably in fashion, modestwear, or lifestyle brands
\n\t- Demonstrated success in managing seasonal brand cycles and integrated campaigns
\n\t- Strong leadership skills with the ability to align diverse teams behind one vision
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