Digital Marketing Specialist

Responsibilities:  

• Execute & monitor all paid digital marketing account in daily, monthly & quarterly basis following respected marketing strategy led to grow of brand awareness and new costumers. 
• Manage ongoing paid media campaigns to meet targets of traffic, conversion rate, and sales goals across SEM, GDN, SEO and social media or any other relevant channel/campaign. 
• Develop promotion calendar timeline and strategy to generate conversions 
• Enhancing digital marketing and brand visibility, including web presence and social media platforms. 
• Plan & manage advertising budgets, ensuring efficient allocation to achieve the highest ROI. 
• Undertake continuous analysis of competitive environment, market development and consumer trends. 
• Conduct audience research and segmentation to target the right demographics effectively. 
• Stay alert with latest digital marketing trend and propose new ways of improvement in both campaigns and brand.
• Troubleshoot and resolve technical issues related to advertising platforms and campaigns. 
• Timely report performance against KPIs (CTR, CPC, CPA, conversion rate ROAS, etc.) and action plans to the management. 
• Work closely with other departments and external marketing agencies to execute relevant marketing initiatives and projects’ strategies in given timeline. 
• Support the team in other marketing related activities.