Company Overview:

Healthcare and wellness company, manufacture, market & distribute nutritional supplements and wellness products (e.g. vitamins, probiotics, weight-management formulas, herbal dietary supplements)

Job Responsibilities:

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  Develop and execute 360° marketing plans and annual brand strategies to drive product awareness and market growth.

  
  


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  Oversee product portfolio performance: planning, positioning, pricing, promotions, and lifecycle management.

  
  


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  Drive digital marketing strategies (social media, website, SEO, paid media) in collaboration with the digital team.

  
  


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  Manage ATL/BTL campaigns, including media planning, events, in-store promotions, and healthcare professional outreach.

  
  


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  Lead market research initiatives to analyze trends, customer insights, and competitor intelligence.

  
  


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  Collaborate with Sales, Regulatory, R&D, and Supply Chain teams to ensure seamless execution and compliance.

  
  


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  Work with agencies and creative partners to develop compelling brand communications.

  
  


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  Monitor and optimize marketing ROI, budgets, and KPIs.

  
  


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  Mentor and guide a team of junior marketers or brand executives, if applicable.

  
  

Job Requirement: 

• Bachelor’s degree in Marketing, Business, Life Sciences, or Pharmacy


•  10+ years of marketing experience, preferably in healthcare, pharmaceuticals, or FMCG.


• Strong strategic thinking, brand management, and execution skills.


• Proven experience with product launches and consumer health trends.


• Digital marketing proficiency (Google Ads, Meta, CRM, analytics tools).


• Excellent communication and stakeholder management.


• Strong project management and multitasking ability.