Digital Marketing (Google and Facebook ads)

Job Description

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels 
• Drive campaigns from planning to execution and beyond to meet key performance metrics 
• Constantly optimize marketing activities to improve return on investment 
• Allocate budgets and analyze and recommend modifications to ad spends 
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best 
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers 
• Identifying and testing new channels to continue to meet or exceed established critical metrics 
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results. 

Job Requirement

• Bachelor’s degree in Marketing, Business Development or any relevant field 
• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
• Proven track record and understanding of GDN, SEM, Meta Business and others. 
• Have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. 
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations. 
• Highly goal-oriented individual and have excellent communication skills. 
• Outstanding ability to think creatively, strategically, and identify and resolve problems 
• Ability to work independently with minimal supervision and has strong attention to detail 
• Good communication skills (English) 
• Is a team player and eager to learn and have fun too!