Regional Social Media Specialist

Job Description 

Job Summary 

• Support in executing regional strategies and social media campaigns in the Southeast Asia region. Key Accountabilities 

• Work with social media agency and regional business units on the development and execution of social media strategies and content creation for new product launches. 

• Implement social media amplification and affiliate marketing as part of integrated marketing campaign. 

• Collaborate with the internal teams (PR/Digital/Ecommerce/Marcom) for strategic planning across social platforms to enhance online presence, community engagement and drive sales conversion. 

• Review and edit the contents for Meta, TikTok and LinkedIn platforms as well as executive profiles and Epson Singapore page on LinkedIn. 

• Manage influencer marketing campaign and support media/influencer engagement events. 

• Able to travel (monthly basis) to Singapore to oversee video content creation at regional office or events. 

• Provide social media analysis in monthly reports. 

• Support regional stakeholders on reporting requirements. 

• Manage vendors to ensure expenses are kept within approved budget and deliverables adhere to communication guidelines and given timeline. 

Key Job Requirements 

• Job / Skills Competencies 

➢ Experienced in social media content marketing, executing social advertising, managing social media communities and influencer campaigns, especially LinkedIn B2B marketing. 

➢ Good knowledge and understanding of measuring ROI across social media platforms to make data driven decisions. 

➢ Strong in agency management. 

➢ Deep understanding and strong working knowledge of social media platforms (LinkedIn, YouTube, Instagram, Facebook, TikTok, etc) and other digital channels. 

➢ Excellent command of written and spoken English to edit copy. 

➢ Must have a sense of cultural fluency to work effectively with teams across the region. 

➢ Work effectively in a team and manage various stakeholders. 

➢ Solid project managements experience in managing multiple projects to meet tight deadlines