Regional Digital Campaign Specialist

Job Summary

• This position reports to the Regional Marketing Manager and is responsible to drive end-to-end digital campaigns across Southeast Asia. This role is critical in generating and nurturing leads through Salesforce Pardot (Marketing Cloud Account Engagement) and executing high\u0002performing B2B and B2C campaigns across digital channels.

Key Accountabilities

Digital Campaign Management:

• Plan, build, and execute both regional and local digital campaigns across Southeast Asia, ensuring alignment with business objectives and market needs.

• Execute B2B digital campaigns to generate MQLs and implement B2C digital campaigns focused on driving e-commerce sales conversion across marketplace platforms.

• Coordinate with in-country marketing teams to localise messaging, creative assets, and targeting strategies.

Lead Generation & Management:

• Manage marketing lead scoring, segmentation, and qualification processes in Salesforce Pardot (Marketing Cloud Account Engagement).

• Collaborate with inside sales teams to manage marketing qualified leads (MQLs) while continuously monitor lead funnel performance with both inside and field sales through regular cadence.

Performance Marketing:

• Manage paid media budgets across platforms (Google Ads, LinkedIn, Meta, Programmatic).

• Track, analyse, and report on campaign KPIs such as CPL, CAC, ROAS, and conversion rates.

• Continuously optimise creative, targeting, bidding strategies, and landing pages.

Cross-Functional & Regional Collaboration:

• Partner with regional business units to align campaign messaging and ensure consistency.

• Work closely with in-country marketing teams to plan, execute, and report on local campaigns.

• Coordinate with in-country marketing team on localised campaign adaptations.

Agency Management:

• Collaborate with external agencies, providing clear directives and ensuring the delivery of high\u0002quality work.

• Manage relationships with agencies to meet project deadlines and campaign objectives.

Reporting & Insights:

• Produce regular performance dashboards and campaign reports with actionable insights.

• Recommend strategies to improve effectiveness and efficiency of campaigns.