Specialization: ADVERTISING OR MEDIA PLANNING
Job description:
About the Role: We are seeking a seasoned Digital Media Specialist with strong agency experience to lead performance-driven, full-funnel campaigns. This role involves close collaboration with internal teams and agency partners to optimize digital media strategy, execution, and measurement Key Responsibilities - Optimize digital media campaigns to achieve key performance indicators (e.g. Top-of-Mind, Add-to-Cart, Brand Consideration, Conversions).
- Leverage first-party data, ad tech platforms, and retargeting to drive campaign efficiency and outcomes.
- Collaborate with analytics teams to measure campaign effectiveness and translate insights into actionable strategies.
- Work closely with marketing, communications, and agency partners to ensure smooth campaign execution.
- Develop strategic narratives that highlight the value and impact of paid media efforts.
- Proactively explore and implement innovative media ideas, platforms, and technologies.
Job Requirements - 10–15 years of experience in digital media and advertising.
- Minimum 5 years of experience in a digital media agency environment.
- Proven hands-on expertise in SEM, SEO, DSPs, SSPs, and other ad tech tools.
- Experience managing high-budget campaigns across industries such as e-commerce, fintech, or super apps. Strong leadership and cross-functional collaboration skills.
- Ability to manage multiple portfolios and stakeholders simultaneously
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